Mighty & True
We help tech companies create high-performance, hassle-free marketing assets and designs through our easy-to-launch plays, our systems-based approach and our technology industry know-how.
Description
Welcome to Mighty & True - the agency that is revolutionizing the way technology marketing campaigns and content are created. We've created an entirely new way to concept, design, and produce high-return campaign assets and content with less hassle than you've likely ever experienced. Easy is our middle name.
We understand that as a marketer at a technology company, you need a hassle-free, high-performance marketing solution that delivers results. That's why we've developed a unique approach that combines strategy, copy, and design to create marketing campaigns that engage and convert your target audience.
Here's what you can expect when you work with us:
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Low-Stress, High-Performance Tech Marketing
- Our mission is to provide you with the concepts, assets, and content to help your marketing team work better and with less hassle. We understand that your resources may be limited, so we're here to help you scale up with our expert teams and easy-to-launch tech marketing plays.
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Save Time and Money
- We don't start from scratch. Our proven technology marketing playbooks and unique creative "snaps" can save you time and money while delivering high-quality results. We've already done the hard work, so you don't have to.
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No More Ad or Content Fatigue
- Our focus is getting you fresh campaign assets and content that help you drive more ROI from your ongoing marketing campaigns. We know that you need campaigns that stand out and engage your audience, and that's exactly what we deliver.
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Access to a New Marketing Toolset
- We run our marketing and design teams with the latest in no-code and automation tools. This helps us work efficiently but also helps you keep fully updated on where things stand.
Here is how we're different:
Traditional agencies, freelancers, and internal teams all have their limitations. Here's how we are different:
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Proven Technology Marketing Playbooks
- We have developed technology marketing playbooks that are designed to drive performance with minimal effort. Our unique creative "snaps" can help you scale up quickly, without sacrificing quality.
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Systems-Based Approach
- We've built templates and systems that will feel like having a whole other team of tech strategists, designers, copywriters, and developers on your staff. Our approach is based on proven systems that can help you achieve your marketing goals.
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Expert Teams
- We have assembled a team of experienced marketing professionals who specialize in technology marketing. We know what works and what doesn't, and we're here to help you achieve your marketing goals.
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FlowOS Dashboard
- Our low-stress app, the FlowOS dashboard, helps you know exactly where you stand on every project we're working on together from start to finish. You can check on the status of your projects at any time, and we'll keep you updated on progress.
We're Mighty & True and we're here to help you achieve your marketing goals without the hassle. With our proven technology marketing playbooks, systems-based approach, and expert teams, we're confident that we can help you scale up quickly and achieve your marketing goals with ease. Contact us today to learn more and start your project.
Services
Action Planning
Our action-planning process comes with every project and uses pre-made planning templates to make sure we document each project effectively and use our best-performing tactics for every customer. Think of us as a spare planner.
Technology Marketing Playbook
We've designed our technology campaign playbook to be hassle-free and downright easy to use. Our plays include social lead generation, buyer's journey campaigns and event marketing promotions.
Account-Based Marketing Playbook
Our team has worked on many award-winning ABM programs and can help your team scale. We also are a Sendoso-certified partner, helping our customers launch direct-mail faster.
Video and Animation Playbook
Our expert video production services provide high-quality and tailored video content while allowing you to focus on your core competencies and achieve your marketing goals efficiently.
Content Marketing Playbook
Every tech company has simultaneously too much content and not enough. Our content marketing kit helps sift through your old content and templates with a focus on reimagining an entirely newly set for your digital campaigns.
Creative Snaps
Creative snaps are campaign assets that can be added to any base play. Snaps build on a core campaign idea and help to create targeted tech marketing that can scale over time.
The FlowOS Dashboard
The FlowOS dashboard is our low-stress app for knowing exactly where you stand on every project we’re working on together from start to finish.
Media
Benefits
CREATE MORE MARKETING WITH LESS HASSLE
Low-Stress, High-Performance Tech Marketing - Our mission is to provide you with the concepts, assets, and content to help your marketing team work better and with less hassle. We understand that your resources may be limited, so we're here to help you scale up with our expert teams and easy-to-launch tech marketing plays.
USE PLAYS TO GET TO MARKET FASTER
Save Time and Money - We don't start from scratch. Our proven technology marketing playbooks and unique creative "snaps" can save you time and money while delivering high-quality results. We've already done the hard work, so you don't have to.
INCREASE YOUR MARKETING CAPACITY
Add extra marketing team capacity - Expectations on marketing are increasing while your staff resources stay the same. Typical. We help add capacity to teams that may have lost people or are trying to get more done with less.
LEVERAGE A.I., NO-CODE AND MODERN SYSTEMS
Gain access to a new marketing toolset - We run our marketing and design teams with the latest in no-code and automation tools. This helps us work efficiently but also helps our customers keep fully updated on where things stand.
ADD TO YOUR PLANNING AND STRATEGY CAPABILITY
Action Planning - All our projects start with an action plan. This is part of the process where we learn all about your core opportunity and challenges and build the perfect plan of action to attack it.
USE FLOW.OS TO MANAGE ALL YOUR WORK WITH M&T
Our automated systems: FlowOS is your one-stop for all your M&T projects. You’ll never have to search for a missing asset or timeline in email again. We’ll keep your dashboard live for the life of our relationship. Need a source file from 2 years ago to change a logo? No problem. Go get it.
FAQ
Traditional agencies have their positives, but in today's new economy, they have some downsides.
- Can be reliable but slow
- Systems and ways of working can be outdated and manual
- Not all agencies are truly experts in the tech industry
- If you want flexibility, you have to pay for it in retainers
- Difficult to scale fast
- Can push a lot of bureaucracy on clients and make things harder for not a lot of gain
We get it. We used to work this way. But we've found our use of playbook-style services coupled with our automated systems and expert team make it much easier for our clients to launch programs faster and with more reliability.
We've built a process that streamlines the process of getting high-performance marketing campaigns out the door faster and with less hassle than traditional methods. Most tech campaign projects start with a base play that takes anywhere from 3-5 weeks to launch. After that, we start adding creative snaps like animation, direct mail, or other common high-tech marketing assets and content that can be launched in as little as 2-3 weeks.
It sure does. We use the same launch process for all our tech campaign plays. Though the strategies may vary, we find it extremely helpful for our team and customers to lock into a way of working that is comfortable and understood by everyone working together. Our design process includes a short intake and a no-risk action planning phase, then following phases that include concept selection, 2 calibration phases and then final production. Easy peasy.
When we reach the end of our projects, we deliver all the deliverables agreed upon during the action planning process including all final image files and copy documents, along with all source files from the project including final images, icons, photos, video files and all AI, PSD, Figma, HTML, files. We aren't stingy. We encourage our clients to use our source files to build more great tech marketing themselves.
Our ABM playbook is wide and deep and includes hyper-targeted 1:1 ABM, 1:Few ABM, Segment-based ABM and of course, direct mail plays. Because we can create emails, LPs, ads, and content, we're a great solution for customers looking for integrated ABM programs. We launch a base play, then add creative snaps to the campaign to keep it going as long as possible (or as long as it performs!).
This is a question we like! All we need from you to get an ABM project out the door is a starter project brief. Simply hit the "start a project" button" and we'll begin the intake and action planning process. During action planning, we act as your Chief ABM Strategy Officer, getting all major decisions on your ABM program worked out before we get into concept. Thats about it. Also, if you are a current Sendoso customer, we'll need your approval to work directly with them on the core idea and packaging. But that's no big deal. We're a certified-Sendoso partner.
We've are quite knowledgeable in working with many of the leading ABM providers in technology marketing today. Though we are not a martech shop, we are comfortable building campaigns and assets that leverage tools like 6Sense, Demandbase, Pathfactory, Uberflip, Folloze and other ABM platforms.
Yes. If you bring the data, we'll do the analysis and align our campaign messaging, tactics and concepts with whatever segments you bring us. We use advanced AI tools as well as our own technology marketing smarts to ensure that your campaigns target just the right people with the right segment message and tactics. We can also work with your media partners to make sure that any segment messaging or personalization we create is ready to go once they receive our assets.
Onboarding to the Mighty & True process is easy. Just fill out a "start a project" form and you'll receive an automated calendar scheduling link to begin discussing your project. For new clients, we have a 2 week onboarding period called "Handshake", where we structure a series of Loom videos and video calls to get to know your brand and team. We also allow you to upload brand files and other training elements from your team into the FlowOS dashboard for easy access and reading for our team.
We've been working with the Sendoso team for over 5 years! We love the Sendoso model because it mirrors how we do business... playbook and systems-driven. We've working with Sendoso to build some award-winning projects that include 1:1 ABM, 1:Few ABM for all types of customer needs (large-account selling, event promotion, product launches, site tours, video content launches, etc...).
